Consumers are getting bored and avoid outbound direct marketing. DVRs skip commercials, direct mail goes in the trash, email is blocked by spam software and telemarketers are hung up on before the finish their first sentence.
As a result, marketers are forced to invest more in an underperforming strategy. Whatever the products are, outbound marketing is getting more expensive this day.
Inbound marketing become the solution for this problem. Inbound marketing closes the loop from prospects to leads to sales and customer retention in order to maximize the ROI of your marketing efforts.
Inbound marketing works by combining five powerful principles:
- Create compelling content
- Optimize your website
- Promote your content
- Convert visitors to customers
- Analyze results and monitor your competitors