Google AdWords / PPC Management
Planning, Tracking and Monitoring. Don’t spend your money for nothing!
There are two ways to ensure your business website will be seen by your target market on the search engines are google adwords (paid per click) and SEO. InboundID can optimise your website through Search engine Marketing (on and off site) so that it ranks naturally through its content and links, or it can manage a bespoke Paid search campaign.
What is Paid Search?
Paid search is also known as pay per click or sponsored links. These links appear on the right side of the search engine results page. The difference between paid links and the links you see in the main body of the search page is the website owner has paid a small fee for that link to appear on page 1 of Google. They are charged every time a visitor clicks on the link. Hence by paying the going rate within your industry you can get your website on to page 1 almost instantly.
Why do I need my campaign to be managed?
The concept of paid search sounds very simple – but there are many variables to take into account which decide whether your site will be seen on page 1 or not. For instance it needs to be a cost effective bid, it needs to be a powerful keyword, it needs to be a well- designed advert and the landing page must reflect what the advert offers. The information that a pay-per-click campaign throws back at you can be complex and is continually being changed with advancements in technology. Without the skills to understand the data or the time to input into it you could be losing money from the start.
What services do InboundID offer?
As professional Internet Marketers, InboundID offers PPC Management services fully managed to ensure optimal return on your investment and leave you free to continue your business. We analyse the data from your pay-per-click ads in order to streamline the campaign. Optimise visits and minimise budgets. Our skilled staff keep one step ahead of advancements in technology such as the powerful new re-targeting feature