As the prominent Indonesian online marketplace, Bukalapak had selected InboundID in arranging its SEM campaign. We had optimized the keywords through paid advertising on Google and successfully generated traffic to some of its website menus as well as managed their special landing page to achieve more traffic.


Raising the number of conversion from visitor to buyer was the main challenge in optimizing the online marketplace website. Promoting its provided product and brand was one of the KPIs that must be achieved.


A significant increase of traffic from SEM campaign. The suitable keywords and target landing page selection was one of the success keys of this campaign.

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