Mobil123 is Indonesia’s leading automotive portal, connecting vehicle sellers to buyers. Mobil123 aims to increase web traffic and conversion. Through SEM and GDN campaign, InboundID has helped Mobile123 to increase the number of visitors and the conversion measured by the click through rates on contact information on the website.
As a market leader in automotive industry, Mobil123 has to maintain its position and increase its marketshare in a highly competitive field against other buy-sell websites.
Mobil123 was able to maintain the marketshare at 60% through search campaign. The amount of cost per conversion spent on the campaign was considered efficient each month.