Originally, press releases were designed as a tool to generate media coverage and attention. Today, press release has different purpose according to inbound marketing. Press release has to be directed to potential customers so it will keep your prospects engaged and it also can work as great SEO. You can get a bigger advantage from press release if you follow these tips below.
- Make fresh content continuously
This will work for both press release and inbound marketing success. People don’t need information like new hires or promotions again and again. Try to write interesting topics like new products, trends, case studies, etc. Make sure you use proper keywords in your press release, title, text, and tags. It will boost your company’s SEO and make it easier to find.
- Choose the most suitable channels for your news releases
Website and blog is the perfect channel to send your message. It has wide coverage and can improve SEO too. You can also use your company’s social media presence to promote it in various channels.
- Analyze to optimize