4 Best Ways to Create Amazing Content

Inbound marketing content helps you increase traffic or leads and improve SEO rankings on search engines. But in order to gain these benefits, you cannot go with poor quality content that will absolutely waste your times and lead you nowhere. That is why many digital marketing players have invested time and effort in order to come up with great content ideas to be posted on their respective websites, blogs, or social media channels. Without further ado, let’s check out the following tips below!

Originality

Originality is such a gem that can beat your competitions. To top it off, if your content is original, it goes well with Google and visitors. Keep in mind that coming up with copied content will be penalized by Google which is definitely bad for your digital marketing efforts. Take Mahalo content for example. Mahalo updated new content every day, but it was not original. In the end, Google penalized them for it and they pivoted their business since. When it comes to original content, it is a matter of how you can bring out fresh and original ideas. Using repetitive concepts or posts is not original, hence store your brain with new and original ideas that play well to attract your intended audience.

Concise

A lengthy content is actually quite resourceful, especially if it is loaded with handy information. However, not all people have all day to sit and read through such a long article, are they not? The same goes for visual content. The point is you should make your content as clear and concise as possible without missing out important points. In case you have a topic that requires you to create longer content, you can break them up to several posts. If it is in a form of article, try including videos, images, subtitles, bullet points, etc to guide your readers through the reading.

Powerful Headlines

Based on Copyblogger’s statistics, around 80{e56e98cffb3900b5e8849a3588d7fad4e42d0c2720d7b074b7ab4ed4811d4b0a} of people will read headlines first and the remaining 20{e56e98cffb3900b5e8849a3588d7fad4e42d0c2720d7b074b7ab4ed4811d4b0a} will read the rest of your content. This shows that headlines have a great impact on your content. Try researching on how to create great headlines that will entice your audience as your guidelines. Take time to think it over and come up with a few that will work best for your agency before selecting one for each content.

Provide the Right Answers

Many people go to search engine to help them find some answers they are looking for. It is simply because they want to enrich their knowledge or plain curiosity. Therefore, it is your job to deliver the right answers and supporting info through your content. It is important to heed that people need fast answer and they avoid reading the whole piece if possible, so make certain that your content is easy to scan and let them capture the juicy info real quick.

With these ideas, you will be armed with great ideas to present amazing content to your audience. So keep them in mind and try them out right now to support your inbound marketing strategy. You can learn more about how your content marketing strategy can increase conversion rates by downloading our free white paper about Boost Conversion Rates Through Your Content Marketing Strategy With These 5 Steps.

Or, if you in need of our help in content marketing strategy and generating content for inbound marketing, then don’t hesitate to contact us! We develop, optimize and promote quality content to engage current and prospective customers to drive lead generation, sales and customer retention.

 

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Sources:

koozai.com/blog/content-marketing-seo/six-steps-to-creating-amazing-content/
digitalaltitude.co/guide-to-creating-amazing-content/
blog.kissmetrics.com/ingredients-of-great-content/
offers.hubspot.com/a-practical-guide-to-building-a-killer-content-strategy