You may have realized by now that the center of all your marketing campaigns is your audience. However, this matter can be a little bit challenging as, despite your efforts, the probability to lose some remains in the background. With such treat, you should ensure that you know your audience inside out for the foundation of your inbound marketing campaign. That being the case, we will present you the 4 ways to understand your audience better:
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Do Your Research
Before you launch any campaign, doing your research will give you a lot of advantage. The same goes for knowing your audience. To research your audience, make certain that you choose the right demographics. In addition to that, you have to do your research on relevant niche, your audience’s interests, and online behaviors. You can even add more than one demographic to gain more comprehensive info on your prospects.
You can also conduct your research on social media channels. There you can figure out your prospects’ mind, what they say about your brand and competitions, what they have in mind on particular topics, what trends they are currently following, and what channel they mostly active on. This will be your basis to create content that resonates with them.
Today, it is easy to access the Internet every day and every hour and they mostly access it through their mobile devices. As a smart digital marketing doer, you should be able to gauge your prospects’ behaviors when using mobile devices. For instance, you can find out their preferred channels, the type of apps they mostly use or download, how long they use the apps, etc. From your finding, you will be able to figure out the pattern of your audience’s or prospects’ mobile behaviors.
Analyze Your Competitions
What you should do to analyze your competitors is by gaining information on the types of strategies they use, their brand voice, the messaging used for advertising, and overall evaluation of their brand. Done the right way and you can figure out what makes your competitions advance and what they are lacking. Use all those info for your greater gain and luring more audience to you instead of them.
Want to know your audience better on personal level? Use interview to serve the purpose. Since the interview can take so much of your time, you can go with a small number of audiences or prospects, range from 10 to 20. Dig their motivations, views, thoughts, and opinions through your questions so that you can assess their traits, interest, buying preferences, and motivations.
Even though it is an interview, you can make the atmosphere as if you are merely conversing with them. Also, you should listen to them pretty well to figure out more about their thoughts. It would be better if you record the interview so you will not miss out anything and who knows what insight you can gain to market successfully for future references.
It is nearly impossible to interact with every single audience and prospect you have in mind, but that does not stop you to understand them better. Bear in mind that the better you understand the audience, the better inbound marketing campaign you will come up with. Learn more to understand about your audience and lure them to convert through your website by downloading our free white paper about Give Visitors Reasons to Convert that will give you knowledges to offer the right the right solutions for visitors, gain their trust and maintain your website.