5 Best Tips to Run Retargeting Campaign

Those visitors who do not convert the first time they visit your website may come back and you have to make the decision easier for them. You can help them make a decision you are expected through retargeting campaign. Then how can you run the right retargeting campaign? The following inbound marketing tips will give you some ideas on how to retarget your visitors the right way!

 

Audience Segmentation

Try grouping your web visitors according to their behaviors on your website. Just like lead scoring, your visitors can be grouped into different levels of sales readiness based on the specific pages they visited. Armed with this information, you can optimize your adverts by highlighting your products or services that the specific groups viewed previously and leading them back to the pages they visited.

You can learn more about segmentation about the 3 important things you should know about segmentation that will add your knowledge in doing the segmentation by downloading our free infographic here.

 

Frequency Caps

Do not overexposure your target audience with your ads just because they visit your website once or twice. Doing this will decrease the performance of your retargeting campaign. To not annoying them, it is suggested to use frequency caps. A frequency cap will prevent your audience from feeling overwhelmed as you limit the amount of times tagged users see your ads.

 

Retarget Based on Visit Duration

Your analytics allow you to find out how much time each visitor spends on your website before they convert. For instance, you found that there is visitor A who stays on your website for 5 minutes, at the same time there is visitor B who visits you only for 10 seconds. In this case, you should launch retargeting campaign to visitor A as s/he will most likely find your website compelling consider the visit duration, but still hesitate to convert. When it comes to visitor B, it is plausible that s/he visited your website by accident or for a different reason. So, do not pay much attention to the accidental visit.  

 

Burn Pixels

A burn pixel is a line of code that exists on the ‘post – transaction’ page. When a visitor lands on the page, they will be marked as so and will not receive ads. This works effectively for a one – time purchase so you will not waste your budget on the visitors that have already converted. Even so, it does not mean you will not retarget your existing customers as 20{e56e98cffb3900b5e8849a3588d7fad4e42d0c2720d7b074b7ab4ed4811d4b0a} of revenue will come from the said customers.

 

Therefore, use burn pixels to remove your converted customers from the original retargeting campaign (for visitors) and enroll them in another retargeting campaign that involves ad copy which conveys what they want and need as a customer, not a visitor.

 

Rotate Your Creativity

In digital marketing, it will do you no good to use the same kind of ads to lure your visitors. That is why you should rotate your creativity to keep your visitors curious about your offers. Making a plan for rotation and come up with fresh ad copy ideas every week. Apply this mindset to fend off banner blindness and to know exactly how to entice your visitors, both new and existing ones, through the ads. Once you have figured out the ad copy ideas, test them out to choose the best ones.  

 

If you found that the number of converted visitors is less than 5{e56e98cffb3900b5e8849a3588d7fad4e42d0c2720d7b074b7ab4ed4811d4b0a}, it does not mean your overall digital marketing campaign has fallen short. You only have to retarget them with 5 inbound marketing tips above and you will soon see a hike in your revenue. As retargeting is very useful to make your potential customers comes back to your website and increase the conversion, you can add your knowledge to get more conversion by downloading our free white paper about how to give the visitors reasons to convert that will give you the most effective ways you can do so that your visitors willing to convert.

 

Give Your Visitors Reasons to Convert-CTA

Sources:

blog.hubspot.com/marketing/retargeting-campaign-optimization#sm.00000npptm2zjtefprsll91wv1rl1
outbrain.com/blog/advanced-retargeting-tips
blog.retargeter.com/retargeting/8-best-practices-for-running-a-retargeting-campaign
moz.com/blog/5-tips-for-running-a-successful-retargeting-campaign-whiteboard-friday