Remarketing is a practice of which you use ads to target those who have shown their interest in your inbound marketing brand. It is slightly similar to retargeting but with different approach, it is using email marketing. To help you set up an effective remarketing campaign, you can use ad networking platform, such as Google AdWords, Bing Ads, and Facebook Ads. However, there are also other strategies to increase the effectiveness of your remarketing campaign. To start with, you should read these inbound marketing tips on remarketing best practice!
Maximize the Budget
Since you need to maximize your marketing budget in the campaign, you do not have to advertise to the customers who have already purchased from you. Instead, you remarket to the visitors who have yet to convert so that you can lower the cost per acquisition. To do so, you need a specific list of website visitors who show an interest toward your brand and exclude the visitors who have converted from the said list.
Determine the High Value Customers
After making the list, you should focus your attention on the visitors who will likely spend more on your brand. You can target this category based on their interests, gender, demographics. You can also take a look at your existing customers’ data, from their age group to spending habit, and use it to retarget the potential ones. With this, you can improve your return on advertising spend (ROAS).
Exclude People Who Do Not Spend Enough Time
When you make a list, it is also important to include the visitors based on the time they have spent on your website. If you find people who stick on your website for quite a long time, it means they are more interested in your brand and possibly will become your customers. Otherwise, do not waste your time and budget on the visitors who did not try to find out more about your offers. Therefore, by narrowing down your list, you will spend your remarketing campaign budget effectively.
Use Display Targeting
Display network campaigns will help you figure out the best ad placements that will generate more customers for your digital marketing business. What’s more, the display networks usually use Google service to optimize the ad campaign. Display network also provides historical data for Google to help with the placement. You only have to activate it through the targeting optimization option of your display network campaign tab. Choose between aggressive and conservative, but it would be better to start with the later before you switch to the former option.
Optimize the Images for Dynamic Remarketing Ads
You need to optimize your images for dynamic remarketing ads. Through dynamic remarketing, you will not only be able to show your ads to your ideal audience, but you can also display the ads containing the product or services they viewed on your website. This option works best for ecommerce players who want to target their respective prospects on Google Display Network. However, you have to make sure that the ads can showcase product-specific images from your product list. Also, do not forget to optimize your store’s library of product images to make it look presentable when they are displayed through dynamic remarketing ads.
In remarketing campaign, it is important to consider your budget to avoid the high cost of ad spending. Thus, by paying attention to these inbound marketing tips, you will be able to launch an effective remarketing campaign. As mentioned above, to set up the remarketing campaign, you can use Google Adwords as one of the most known and effective tools for remarketing campaigns. Get to know more about Google Adwords and why you need to use it for your business through our free white paper about Why Your Business Should Use Google Adwords. Download it now!