5 Ways to Build Trust to Your Ecommerce Business

For the past few years, cyber crime, fraud, and identity theft have become horrifying threats in the digital marketing business such as ecommerce. Hence, even if setting up an ecommerce marketing strategy is quite easy as you do not even need a storefront and large budget, it is another matter entirely to make your intended customers trust you. So what does it takes to convince them of your reliability and credibility? These 5 inbound marketing tips will be your excellent guide for that!

Be Human

Just like the offered products and services, people behind the business are equally important for the customers. That is why you need to showcase your credibility by showcasing your human side to your target personas and build relationship with them. For starter, you can show them who you are through an ‘About Us’ page, your ecommerce history, what you do, your contact information, and how you can help your customers. You can also design your ecommerce web to be more personalized that allows you to convey your attributes and values.

Trust Seals

In case you want to establish an ecommerce website, you should consider using trust seals and security certificate. A survey conducted by Mathew at Actual Insight reveals that the majority of voters will not purchase if they do not see trust logos. A trust seal on your web will act as a 3rd party badge that shows your web is legitimate. By including the badge, your personas will see that you are trustable and not hesitate to make deals with you.

Testimonials and Reviews

Every business should know the essential of testimonials and reviews to build trust. PayPoint.net research finds out that more than 50{e56e98cffb3900b5e8849a3588d7fad4e42d0c2720d7b074b7ab4ed4811d4b0a} of online shoppers take other customers experience into consideration and 62{e56e98cffb3900b5e8849a3588d7fad4e42d0c2720d7b074b7ab4ed4811d4b0a} of customers tend to search for reviews before making decisions. In short, your ecommerce needs to showcase accessible and honest testimonials and reviews, both the positive and negative ones. You also need to demonstrate how you deal with the reviews and address the inconvenience. By doing so, you have proven that you are confident with what you are doing and worthy of their trusts.

Support Your Customers

It is a nature of your customers to expect your availability whenever they need you. Do not hesitate to state that you will support them in case they need your assistance, be it during the ordering or after. Provide them with your or your staffs contact information like email address or telephone number to get immediate assistance. Moreover, you should encourage the communication so your customers will be aware of your availability.

Good Policies

Your customers need to know how you are going to use their information, that is why you have to establish clearly written and visible privacy policies that describe how you will use the said information. Reassure them that their privacies are safe with you. In addition, you also need to establish clear sales policies, from purchasing, returns, to order cancellation. If there is guarantee, explain to them how they can claim it. Keep in mind that good policies will help you build relationship and trust in the digital marketing business.  

Building trust can be a challenge for any ecommerce business. Therefore, with these tips you will be able to build and gain more trust in the process for your business. You can learn more to grow your ecommerce business by downloading our free white paper about Take Your Ecommerce Business to The Next Level. Download it now and get the best applicable tips to grow your business!


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