7 Benefits of Instagram Ads for Your Business

Did you realize that visual content has taken such an important spot in today’s business world? More and more businesses, from small to big ones, have included visual content on their marketing list and they start to communicate with their audience, customers, followers, and fans in a visual way. Thus, if you do not want to be left behind, you have to create and leverage visual content in your brand. Talking about visual content, there are many platforms that can help you publish your creation, but most popular one is Instagram.

Instagram is used by more than 150 million users and allows you to share not only photos, but also short videos with your followers. According to Mind Jumpers, more than 55 million photos are shared on the platform every day and this is a great chance for your business to use the platform. If we are still not convincing enough, we will give you a list of perks that Instagram offer for your inbound marketing campaign and overall business. Keep reading to find out more!

Increased Engagement

A study from Forrester revealed that Instagram content generates more engagement 58 times per follower than Facebook and Twitter. This study shows that an active Instagram account with compelling content allows you to increase the level of engagement with your audience.

High Conversion Rates

Instagram ads offer you a promising conversion rate, especially for softer engagement on a site like downloading a resource or registering for content. The same goes for purchasing purpose. As long as your product is visually engaging, you could drive purchases which are beneficial for your ROI.

Reach Target Market

If you want your Instagram ads to target millennial generation, you are making the right choice. Based on JennsTrends, more than 37{e56e98cffb3900b5e8849a3588d7fad4e42d0c2720d7b074b7ab4ed4811d4b0a} of people under the age 30 are using Instagram on regular basis. If you nail the target, it will increase the levels of engagement on your Instagram profiles.

Free Ads

Advertising on Instagram is actually free so you can show off your products and services with the possibility of generating huge exposure in the process. Showcase what you are willing to offer to your audiences or customers.

Lower CPC

Another benefit of Instagram is it offers lower CPC (cost per click) than AdWords, Twitter, Facebook, and LinkedIn. Concerning video views, Instagram also have lower prices per video view on average compared to Facebook.

Increased Visibility

Introducing your products and services can help you gain new customers. Even though your Instagram ads will show up just like regular Instagram posts, your targeted audience will still see it on their feeds. Therefore, do not forget to include a custom call-to-action button to promote the click.

Multi – Channel Connection

If you include Instagram widget on your website, you are able to connect with customers from different type of channels and increase cross – channel engagement in return. Let’s say your customers have yet to follow you on Instagram. But when they browse your site and see your Instagram gallery, they can check it out and click through to see your account. Later, if they do not want to miss out your updates, they will follow you and reconnect with you through the platform. Also, you can go with an alternative such as setting up a Shoppable Instagram so the followers can reach the storefront version of your Instagram account and check out the product pages.

Above are some business benefits you can reap by being an active user of Instagram. So keep this inbound marketing information in mind and start using the platform regularly. Learn more and add your knowledge about the many benefits you can gain from social media for your business especially your brand by downloading our free infographic about The 4 Hottest Social Media Tips to Maximize Brand Exposure.


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