There are no longer passive customers who are willingly sold to. Instead of letting the sales person to take charge, they have their own means to decide whether your brand is worthy of their trust. One thing they usually do before purchasing your product or service is heading to search engines to conduct some researches first.
Given that they are more active these days, it is your calling to make sure that you are armed with B2C lead generation strategy that will turn them into your leads then customers. But how can you execute such strategy? No worries because we have prepared a marketing guide to help you out in this case!
Content is important ammunition to engage your audience. By providing compelling content, your target audience will see the values that will move them to your landing pages, earning their trust and their contact information in return. You can also use content marketing strategy to re-target your audience by looking at their behaviors on your website. The point is if your content relates to them, they will keep coming back to you.
In addition, the content here is not strictly limited to blog posts. You can also use other forms of content, such as videos, guides, e-books, social media posts, podcasts, etc. It would deliver better result if you use a variety of content you can think of as long as you do not disregard the relevancy and value of it. Also, do not forget to post your content across multiple platforms.
Sure you post your content on multiple platform, but your main goal is to direct them back to your website. That being the case, you need to set up your website as the main lead generator. Your website will later grab the attention of your visitors immediately when they arrive on your landing page. However, you need to make sure that they do not have to fill out too many fields that will hinder the process. Your website should also contain compelling CTA that brings interest to your visitors to click on it.
Moreover, you should go with the right SEO strategy to generate more traffic to your website. Not only that, the website should be accessible and easy to navigate so your visitors will not mind to linger for the long haul.
Feature Download: Infographic – Techniques for Successful CTA
SMS marketing is becoming more popular as one of the most effective digital marketing strategies, even it can replace email campaigns. Thus, when you obtain a lead’s phone number, it is a sign that you have a great conversion. They will receive your message via their respective smartphones about recent offering or value. Do not forget to include a link to your landing page in that particular message so they can click it easily.
Email list contains the visitors who have converted on your page and signed up for the mailing list. In order to grow your list, you can optimize your email campaigns to build relationships with your subscribers so they will always have you in mind when they are ready to make the decision. You can also provide them with shareable content so they can share it to their peers, generating more leads in return.
Since today’s customers are more active and demanding, you need to arm your business with an effective inbound marketing strategy that will generate more lead to your B2C company. If you are not able to run the right strategy, do not expect to gain many leads and convert them to sales in return. Add your lead generation strategy with the best tips to increase your conversion through our free white paper about Give Visitors Reasons to Convert. Download now!