Best Marketing Practices to Better Your Business in 2017

The best method you can do to outsmart your competitors is by having an agile inbound marketing methodology. While it might not sound easy, you have no choice but to make extra efforts to ensure that your inbound strategy is working from one period of time to another. You might find that some programs are falling short, so you must reboot them immediately. Since new year is rolling around, we will give you the best marketing practices that will help you better your business for the next 12 months:

Be More Serious with Lead Nurturing

Forrester Research states that companies with excellent lead nurturing program will be able to generate 50{e56e98cffb3900b5e8849a3588d7fad4e42d0c2720d7b074b7ab4ed4811d4b0a} more sales-ready leads at 33{e56e98cffb3900b5e8849a3588d7fad4e42d0c2720d7b074b7ab4ed4811d4b0a} lower cost per lead. In other words, you need to get more serious with your lead nurturing program. So what steps should you take in this case?

Do not immediately include leads who are not sales ready into your unqualified list. They are just not ready yet to make any purchase and your job is to be there when they are. An effective lead-nurturing program will help you connect with those leads so you will be on their mind when they want to make a deal with you. Keep in touch with them via email marketing during the process and be ready with your alluring offers to convince them.

Video is a Must – Have Content

This year, there will be no more reason to overlook the effectiveness of video content in your inbound strategy. From the past few years, videos have been proven to be effective in the marketing scene. Thus, you have to know exactly how to create compelling video content by using supporting tools.

It does not mean you have to change your content strategy to be all video-related content. You can still use your existing strategies, but do not forget to incorporate video in it. Use channels like YouTube, Facebook, and Vimeo to distribute your awesome videos and make them viral.

Determine Your Ideal Client

If you have not determined your ideal client yet, you need to start right now. Try analyzing your current client list to find the ideal ones. The traits of your ideal client include those who are easiest to work with, generate greatest margin, and most likely will hire you back despite all the competitions and your marketing tactics. Once you have found them, use the characterization to identify the leads that are not worth your time so that you can focus your lead-nurturing program on those who are.

These inbound marketing methodology tips above will help you improve your business in 2017. Keep them in mind and do not hesitate to practice them right now!