Online book stores and online fashion retailers are just some of numerous other so-called online businesses. Since the invention of internet, the digital world is not beyond imagination anymore, but now it has become our life. Internet has made our life easier. If customers used to go to the store to compare products and buy one, now all they have to do is just sitting down, clicking some icons on the screen, making payment in the same place, and waiting for the product delivered. That is the magic of online business.
Now, online business are growing like mushrooms in the damp spot. It is everywhere. Creating an online business is not only making eye-catching websites and putting a product catalog online. So, what should the marketers do to make their online business surviving or even standing out than others?
As the competition becomes tougher between the players on the online marketing, then a differentiation is needed, especially due to the amount of players on the same field of business. As the marketers are not able to meet the customers and give them the best service directly, then as a form of differentiation the marketers can give customers some excellent service through online business.
Giving add values to the customer
There are many strategies to give excellent service to the customers. The key is to make customers delight. Speed of response, best price, rapid delivery, and customization are some factors considered by customers when they are doing online shopping. However, to be a great player in online business, those value added services is not the only role played. Inventing new features and services in order to delight the customers is a must. That becomes more important and urgent as the competitor will try mimicking your strategies. To stay on top of the online business, inventions are needed.
Creating the best experience for the customers
In this online world, words of mouth spread so fast among customers. Thus, creating the best experience for a customer can impact your business and vice versa. So, first of all, you should know which customer segment will be the most profitable for your online business. Every segment needs different treatment. Creating a differentiation for the targeted segment will enhance their experience while they engage with the online business. Therefore, this strategy is needed not only for strengthening the existing relationship, retaining customer, and inviting new customers.