Ecommerce Email Marketing Best Practice to Increase Sales

You might have heard that email marketing is such an outdated method for digital marketing ecommerce, after all there are social media channels to help you build relationship and interact with your customers or potential ones. Well, this is where you get it wrong. Email marketing is one major component to lead the customers to your sales funnel. What’s more, with the effective email marketing approaches, you can enhance the sales and gain more benefit in return. Then, what makes an effective email marketing strategy? These email marketing best practice below will tell you how!

Focus on One CTA

The reason why you should focus your emails on a single call to action is to avoid confusing your audience. It will also help you create an email that is simple, clear, and focused on a single response only, such as clicking through to find out the benefits of rewards or loyalty programs. If you keep it focused, you will be able to lead your customer to the sales funnel and make a purchase.

Offer Incentive for Review

Product reviews offer a positive impact on your digital marketing ecommerce. According to a study by Argos, products with review had a 10{e56e98cffb3900b5e8849a3588d7fad4e42d0c2720d7b074b7ab4ed4811d4b0a} higher conversion rate compared to those without. A similar study from Figleaves also revealed that products with reviews had a 12.5{e56e98cffb3900b5e8849a3588d7fad4e42d0c2720d7b074b7ab4ed4811d4b0a} conversion rate increase. Through the studies, you have noted the importance of reviews for your business, hence, you should start gathering reviews. While it is quite challenging, you can at least try encouraging more reviews by offering an attractive incentive via email to your potential reviewers.

To do this, you should create automated personalized email that is set up to customers a few days after they receive the products. But to go with the right timing and offered incentive, you can always try A/B testing first.

Create a Sense of Ownership

Make sure you allow the customers to be involved in your ecommerce. For instance, you can ask them to vote which product you should carry next time and allow them to ‘mark’ the product for the purchase once it is available in your online store. By doing this, your customers will feel as if they have taken a part on what is being displayed in the store, encouraging them to get closer to the purchasing decision. Also, you add a fun atmosphere through the voting which is something that your customers may look forward to.

Think Mobile

Today’s customers browse online stores mostly on their mobile devices as it is more efficient than using PC. That being the case, you should mobilize your ecommerce, including the email part of your business. Your emails must be readable on mobile devices so you have to optimize it for smartphones and tables. Keep in mind to use brief subject lines, clear fonts and spacing, scrollable content, and concise CTA buttons.

Use Email Marketing Software

There are a lot of email marketing software available out there to help you increase more sales. However, many ecommerce players recommend using Yotpo, Klaviyo, and ConvertKit. So learn about these tools before you start the email campaign.

If done correctly, email marketing campaign will be a great addition to social media campaign when it comes to building relationships with customers and gaining new ones. With the approaches above, you will be able to increase inbound marketing sales for your online store. Make your ecommerce even more successful with the best tips and ways from our free white paper about Take Your Ecommerce Business to The Next Level. Download it now!

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