Based on the 2011 State of Digital Marketing Report, both B2B and B2C marketers have admitted that Search Engine Optimization (SEO) is advantageous to obtain many leads than any other digital marketing source such as social media and PPC campaign. Even so, it does not mean every marketer will gain many leads through SEO by default. One thing for sure is they need to integrate their lead generation strategies into SEO the right way. If not, the result is nothing to brag about. Therefore, we are here to help you increase the number of your leads through SEO by using the right inbound marketing tips below!
Go with Authoritative Content
Creating relevant content will help you increase your ranking on search engines. But, you can gain more satisfying result by developing engaging and authoritative content. Such content is more about how it is able to answer your audience’s question and let them see its value. Therefore, to define authoritative content without disregarding your website optimization, you need to show your real knowledge and expertise through your content.
Not only that, you also need to keep your originality and make sure there is no mistake in the content. Check your quality external and internal links in case there is a link that directs to a spammy site. By keeping these in mind, your prospects will be happy to be involved with your business.
Long Tail Keywords
In general, you use your website to attract visitors through the power of search engines. However, another method can be utilized to bring an effective result for the sake of generating more leads. That is by using long tail keywords to optimize your website. While popular, short tail keywords can also increase the traffic, but long tail ones are more specific and have huge chance to convert to sales. So make sure that you include long tail keywords in your keyword research in the future.
Audit for SEO Errors
You have your engaging content and you are ready to serve it to your audience, but are you sure there is no error in the making? One little error will surely bring your lead generation goal down. Thus, to avoid any mishap, it would be much better for you to check for technical SEO errors in your existing content.
You can easily do so by typing your inbound marketing website URL into the search box field onscreen and wait until you get a report on SEO and page speed score intact with some suggestions to fix the errors if there is any. If you prefer more complex tool, there are SEO URL crawler like Screaming Frog to help you out.
Local Search Engine Optimization can be the means to help you enhance lead generation in terms of targeting local audience. This specific targeting can be done by localized the keywords as well as optimized landing pages and link building campaigns to reach regional markets. Done correctly, you will attain warmer leads that are attracted to your brand and look for businesses in your location.
The benefits of Search Engine Optimization are not limited to gain traffic and improve your digital marketing website ranking on search engines. This powerful optimization technique is also useful to generate more leads and convert them to sale. Therefore, you should never miss out this opportunity to better your business. You can add your lead generation strategy with the best ways to make your audience to convert through our free white paper about Give Visitors Reasons to Convert. Download now!