Every business, both B2C and B2B, shares the same goals; more sales, more leads, and more growth. While B2C industry is very much in tune with today’s pace of digital marketing realm, B2B industry may struggle a little bit. Many B2B players still work hard to find the right approaches to generate measurable results, gain many customers without being too salesy, find the right channels to focus on, and do everything without taking too much time and budget.
Actually, there is an easy way for your B2B company to do well in this digitalized world. That is by using a unified marketing framework where you can leverage specific channels to attain the qualified audience. That unified inbound marketing framework is called Digital Ecosystem.
What is Digital Ecosystem?
Digital Ecosystem model is where you combine digitalization in traditional publications, search advertising networks, and social media. Your inbound marketing website will be the center of this ecosystem and you have to optimize it to get found by your target personas and shape up your business in return. When your website as your digital ecosystem is filled with high quality content that relates to the audience, you will easily capture more leads in every stage of your marketing funnel.
The Effect of Digital Ecosystem to Your B2B Company
There are numerous benefits your B2B company can gain through Digital Ecosystem model. One of them is increasing brand awareness which is one of the daunting processes in your business. When your target audience sees your B2B brand appear in social feeds, email inbox, and media outlets, they will be assured that your brand deserves their attention. Another benefit from Digital Ecosystem is you can increase your business credibility by providing educative and informative content that is valuable for them. If you do so, they will view you in a very positive light and will not hesitate to come back for more since they see you as a credible source.
The Chance to Improve Conversion Rates
Digital Ecosystem is not always about capturing more leads and producing relevant content. It is also about how you direct those qualified leads to move further along the marketing and sales funnel. Keep in mind that your marketing and sales team need to work together in this case and rather than using traditional method, they should use more digitalized tactics to entice today’s prospects.
To make Digital Ecosystem works in your B2B company, you need to build teams that consists of members with expertise in various disciplines. Once built, you need to encourage the members to come up with digital strategies that will improve customers’ ease of online researching and the merchant’s operation. You can also collaborate with other companies outside your own industry in order to provide more value to customers and attract more possible investment.
Digital assets and other factors, such as business goals, can determine the way you build your own version of Digital Ecosystem model. The point is you need to centralize the activity around your digital marketing website and work with your team from there. Add your comprehension about digital ecosystem to support your digital marketing strategy especially your inbound marketing strategies through our free white paper about Build Your Integrated Inbound Marketing. Download it now!