How Fast Should Your Website Load to Boost Conversion?

When it comes to user experience, website speed takes a major role. After all, you do not want your visitors to leave your website just because your page loads slower. What’s more, the loading time of your website can affect your inbound marketing ranking too on Google, especially if your website is optimized for mobile devices. From this you may have understood how important the page loading time is, but the question is how fast your digital marketing website or pages should load to improve the conversion rates? Keep reading if you want to know the answer for that question!

Fast Enough for Your Visitors

The obvious answer is your website should be fast enough so your visitors would appreciate it. We do not talk about numbers here, but you need to make sure your website provides a better user experience through the website load among other things. You can monitor how fast your website loads through page load time extension or other extensive trackers. You can also monitor your bounce rate in Google Analytics or other metric trackers. By analyzing both load time and bounce rate factors, you can hone your website performance for a better UX.

If We Talk about Number

When it comes to the numbers in page speed, you may find it a little bit tricky. But there are some studies concerning website load time you should pay attention to. For example, a study conducted by Geoff Kenyon about website speed comparison. He mentioned in his study that if your website loads in 1.7 seconds, it is faster than about 75{e56e98cffb3900b5e8849a3588d7fad4e42d0c2720d7b074b7ab4ed4811d4b0a} of other websites and if it loads in 0.8 seconds, it is faster than about 94{e56e98cffb3900b5e8849a3588d7fad4e42d0c2720d7b074b7ab4ed4811d4b0a} of other websites. Some studies may say that 5-second load time is faster enough, while others will say otherwise.

Maile Ohye stated in a Google Webmaster video that 2 seconds is acceptable for ecommerce website. Meanwhile, the Financial Times Technology Department performed a study on a publishing company where they added 5-second delay to each page load time. From there, they drew an interesting conclusion that when delay occurred, visitors read less, causing a less desirable interaction with the website.

Every Second Counts

One factor that causes your visitors to leave your digital marketing website is the time it takes to load your page. They do not even make any single interaction with the website, let alone seeing all your juicy content. It is obvious that people have no patience when it comes to slow website and they would think of other places with better loading time. KISSmetrics’ infographic reveals that even 2 second delay will cause page abandonment. It is even worse if your website has 10 second delay or more that can cause a 25{e56e98cffb3900b5e8849a3588d7fad4e42d0c2720d7b074b7ab4ed4811d4b0a} of page abandonment or higher than that.

From the explanation above, it is quite overwhelming how some numbers have the ability to affect your conversion rate, but that is the fact you should take into account in regards to the load time of your inbound marketing website. Therefore, you need to make sure that your website loads as fast as you can make it. Add your best strategy to boost your conversion even more by downloading our free white paper about Give Visitors Reasons to Convert that will give you more comprehension about what you can do to push your visitors to convert. Download it now!

Give Your Visitors Reasons to Convert-CTA

Sources:

blog.kissmetrics.com/speed-is-a-killer/
hobo-web.co.uk/your-website-design-should-load-in-4-seconds/
blog.kissmetrics.com/loading-time/
semrush.com/blog/how-fast-is-fast-enough-page-load-time-and-your-bottom-line/