How Google Remarketing Ads Works?

Google AdWords remarketing allows you to target users who have already visited your website via online advertising. These users will see your ads while they are browsing the Internet, reading news sites, or watching YouTube videos. By showing the ads to the users, they will always have your brand in mind and be enticed to check you out again. It is also another effective way to familiarize the brand to them. If played right, the remarketing ads will help you increase conversion rates as well as ROI. So what should you do to make Google AdWords remarketing campaign is beneficial for your brand? Take a look at these digital marketing tips below!

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How it Works

To launch a Google remarketing ad is quite simple. You only have to place cookies on your website visitor machine based on the criteria you have in mind about your visitors. Then the cookie ID of your visitors will be automatically added to your list for remarketing purpose. You are allowed to make multiple lists with varying criteria. 

You can also have a control over your Google remarketing ads. You can set up the period of time that a cookie ID remains on your marketing list, define how many ads you will display to an individual. You also have the control over the ads you want to block on particular websites.

The good news is Google has updated its remarketing ads and now you have more juicy features and controls for advertisers. These features offer flexibility through upgraded Google Analytics code so you can create and manage the list without modifying specific code on your website.

The Benefits of Google Remarketing Ads

You will be surprised of how high the conversion rate you can attain from Google remarketing ads. By just remarketing abandoned shopping carts, you will get a 11.6{e56e98cffb3900b5e8849a3588d7fad4e42d0c2720d7b074b7ab4ed4811d4b0a} to 31.8{e56e98cffb3900b5e8849a3588d7fad4e42d0c2720d7b074b7ab4ed4811d4b0a} increase of conversion rate triggered by an email. The click through rate of remarketing through digital marketing ad is 10 times more powerful than a regular ad placement. Seeing the stats, you cannot turn a blind eye to the positive impact of remarketing on your business.

This approach also allows you to stay connected with your potential customers, even after they left your website. Just display your banner ads to your visitors and they will encounter your ads in other parts of the web as well. By this, you will boost the brand awareness and make them eventually purchase from you.

Measure Your Success

To know how your retargeting ads are faring, it is important to measure the campaign. Keep in mind that constant monitoring, analyzing, and optimization will maximize your remarketing efforts. By doing so, you can keep tabs on the things you need to improve immediately if they are ineffective and the indicators that work wonder to your business.

Google remarketing ad is such a valuable asset for your inbound marketing business. The approach allows you to increase ROI by reminding your potential customers about the products they set their eyes on. Thus, make sure you maximize the remarketing approach and do not forget to measure the results. Add your knowledge about Google AdWords and get insights about why it’s important for your business through our free white paper about Why Your Business Should Use Google AdWords? Download now!

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Sources:

smokeylemon.com/blog/chasing-ads-how-google-remarketing-works/
wordstream.com/google-remarketing
adhesion.co.nz/blog/google-remarketing-how-it-works/