How Inbound Marketing Increases Sales?

Since you are in the marketing world, you must have heard a lot about inbound marketing and how it has managed to overthrow the popularity of outbound marketing. When you know what inbound marketing is, it is obvious that the tactic is more suitable for today’s marketing system as it relates closely to the emergence of technology. That being the case, marketers have used inbound marketing to attract new customers, create new businesses, and, most of all, increase sales.

The result of running inbound campaign has been proven effective. Not only that, such tactic does not cost you a lot as outbound does. In fact, based on HubSpot study, inbound leads cost 62{e56e98cffb3900b5e8849a3588d7fad4e42d0c2720d7b074b7ab4ed4811d4b0a} less than outbound leads. Now you have heard the hype, so what should you do to increase sales with inbound? These digital marketing treats will give you the idea.

Inbound Marketing is Problem Solver

Today’s customers are more proactive. Instead of waiting for sales team to persistently persuade them, they want to go with their own ways to solve their respective problems. This is where inbound marketing works for you. When your potential customers are on the hunt looking for the solutions, you can craft your inbound marketing tactic to tell them what to do about it.

When they see the possibility of you helping them solve their problems, they are willing to listen to you. The deal will not be closed instantly, but they gradually will follow you on social media platforms and read your content as well. This is the stage where the trust is built. So make sure that your inbound marketing strategy is tailored to show them what you have in store to solve their problems.

More Output, Less Input

Although you are doing more in your digital marketing strategy, does not mean you will gain the big results as you are expected. Instead of doing the busy works, you need to be more time-savvy and smart in dealing with your marketing approaches. So let’s do the opposite now by using the classic 80/20 Pareto rule which means you need to focus on the 20{e56e98cffb3900b5e8849a3588d7fad4e42d0c2720d7b074b7ab4ed4811d4b0a} of prospects that will produce 80{e56e98cffb3900b5e8849a3588d7fad4e42d0c2720d7b074b7ab4ed4811d4b0a} of sales.

First, you need to implement the 80/20 rule mindset to your team. So make sure they share the same vision with you in this case. Once you are on board, you need to pay special attention to the most active buyers. Focus your campaign on this particular segmentation to maximize your investment. You can start with personalized messaging across all cycles of communication.

Use Powerful Landing Pages and CTA

In order to convert your prospects into your customers, you need to possess their contact information. They will gladly give you the contact as long as you entice them with killer landing page and call to actions. With the landing page, you have to attract them in such a short amount of time. Therefore, you can try offering them juicy free stuff, like content, discount, etc, in exchange for their information.

In light of CTA, you can create one that is short and sweet while giving some punch to it. That being the case, you should use less than five words to convey your intention with action words that create a sense of urgency so they will take the desired actions. You also need to make your CTA stands out by using color scheme that will not go against your overall web page.

Inbound marketing is such a killer approach that works with today’s marketing scene. With the enhancement of technology and how proactive the customers are, inbound is there to help you gain more customers and close more sales in return. Load your inbound marketing strategy arsenal with the best moves to boost sales conversion through our free infographic about 5 Must Do Moves to Optimize Inbound Sales Conversions. Download now!

5 Must Do Moves to Optimize Inbound Sales Conversions