Search Engine Optimization (SEO) is something that digital marketers deal with in daily basis. Many marketers focus their attention on how to create good SEO through some basic steps to support their businesses or any other intentions, from having optimized pages to planning specific and up to date keywords. However, having good contents is also important to make your SEO campaign works its magic to your sites. Thus, you have to make sure that you know the means to make use of your content strategy to improve your site optimization campaign.
When a site provides their visitors a high quality contents with a relevant and particular subject, the rank of the site will be higher. This strategy will assist you to improve your ranking since search engines tend to look for ‘content clusters’ on sites to decide the relevancy of specific search query. That strategy will work for those who establish their sites to focus on one particular subject. But, how about a site that covers several topics at the same times?
Marketers who adopt several topics on one site can rely on their content strategy to improve their SEO issue and attain high ranking in the process. If your site covers different topics, then it is better to do ‘siloing’ where you categorize your contents based on its themes, subjects, and terms in order to improve your ranking. By doing so, search engines will be able to recognize your contents through ‘silos’ information. This can be done easily in your main navigation.
Another way to improve your optimization campaign by relying on your content strategy is making your content based on a certain keyword or keyword phrase that interests your site visitors more. In this case, you have to be able to analyze what keywords that draw your visitors and increase your site’s traffic, then create more contents based on the keyword. The strategy will boost your ranking in search engines and lead you to increased traffic and seize many opportunities through your efforts.
With the purpose of improving your SEO campaign, it means you have to put some efforts in your content strategy. The fact that content strategy affects the state of your site optimization campaign makes digital marketers realize the vital position of the strategy to their objectives.
searchenginejournal.com/content-marketing-guide/content-strategies-to-improve-your-seo/ [accessed on 4 April 2015]
smartbusinessshow.com/blog/2015/1/14/content-strategy-the-engine-of-your-seo [accessed on 4 April 2015]