How Web Design Affecting Your Inbound Marketing

Although you don’t need coding skills to edit the company website, the opportunity for employees from all different backgrounds to be able to contribute to the company website poses challenge for designers. On one hand it can provide a great content perspective. On the other hand, it can leave designers cringing because most of these “website editors” don’t have an understanding of best practices of inbound marketing methodology.

The Importance of a Good Design
Briggs et al (2004) found that 94{e56e98cffb3900b5e8849a3588d7fad4e42d0c2720d7b074b7ab4ed4811d4b0a} of internet users said that web design was more important than the content on the site. Ultimately good web design should promote accessibility, but why does accessibility matter?

Accessibility is highly important to any business that wants to make their site a success (Rosen and Purinton, 2004). A lack of accessibility will frustrate customers, making them less likely to buy.

A lack of accessibility will also result in more time allocated to customers to reconsider their purchase, ultimately leading to a loss in potential sales for the brand (Romaniuk & Gaillard, 2007). In addition to accessibility, web design is so important to because It can promote customer loyalty and allows web users to trust the brand.

Creating Good Design
You don’t need a degree in design to keep the company website up to a designer worthy standard. Keep these tips in mind whenever you feel like you will contribute to your thinking on any future design related project that crosses your desk.
Keep It Simple. Simplicity is the key to effectively getting your point across and making it easy for your website visitors to understand your message
Use Color Sparingly. Although color is generally the “fun” part to any design Color should be used sparingly (don’t forget tip one) and for emphasis, to really drive home a point – NOT as decoration
Limit Font Selections. The “less is more” rule applies here with absolutely no exceptions. Too many typefaces will make your site feel chaotic. In addition to font selections, pay attention to contrast, line-height, font size, and hierarchy in order to keep your website readable.
Make It Responsive. Make sure your website is optimized for mobile. Always have mobile users in mind when designing your website.
Use Powerful Imagery. Use images that spark emotion. Remember that users scan pages before really diving into the copy. Use images that make them want to read your copy.
Make It Obvious. If you want your user to sign up for something, tell the user exactly what you want them to do using action-oriented words like “click here” or “download it now.”

Keep in mind although web design is crucial to the success of your e-commerce business, it is not the ultimate saviour for a poor brand selling poor products. What it does is facilitate sales, and helps establish a brand.

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