The Benefits of Google Shopping Ads for Your Business

From small to large digital marketing businesses, they have seen the importance of Google Shopping ads. Launched in 2010, it has succeeded to help many marketers gain loads of benefits. Google Shopping ads are also considered as a must-have ad format for business across the world. So what can Google Shopping ads exactly do to your business? What benefits can you gain through such ad format? The following inbound marketing treats will give you insight into that?

Reduce Cost Per Click

Click through Rate (CTR) is affecting Google Shopping Cost Per Click (CPC) just like traditional PPC ad does. It means when you improve your CTR, your CPC is going to be reduced. Deal with Google Shopping ads campaign usually helps you decrease the average CPC as well, resulting in lower ad spending and higher traffic in return.

Google Shopping Ads Performs Better than Text-Based Ads

One of the reasons why ecommerce players invest in Google Shopping ads is because it performs better than text ads. Google Shopping ads feature your image products so your intended customers will see how it looks visually, helping you attain higher purchase intent. Even studies reveal that Google Shopping ads can lead to 26{e56e98cffb3900b5e8849a3588d7fad4e42d0c2720d7b074b7ab4ed4811d4b0a} higher conversion rates and 23{e56e98cffb3900b5e8849a3588d7fad4e42d0c2720d7b074b7ab4ed4811d4b0a} lower Cost Per Click as opposed to text-based ads.

Good Mobile Visibility

Google mostly displays 2 traditional PPC ads on mobile devices, which means your ads will be seen by many people as the number of mobile device users keep on increasing. However, you should make sure that you have a place in those valuable top 2 positions to reap that benefit. Remember, people today tend to do the search via their respective mobile devices, so if you optimize Google Shopping ad campaigns, your mobile visibility will boost.

Better Qualified Leads

Google Shopping ads will help you generate better qualified leads by giving relevant product information to the potential customers. Since Google Shopping ads showcase your product images, it can be one of plus points to determine purchasing decisions. Arm with relevant product info as well as the compelling pictures, your prospects will not hesitate to trust your digital marketing business.

Enhance Return On Investment

When your CTR is improving and CPC is lowering, it means your return on investment (ROI) will get better. Google Shopping ad campaigns will assist you in making an effective ad spending while doubling the sales which is something every ecommerce try to achieve. Therefore, take advantage of Google Shopping ad campaigns to increase sales with minimum ad spending.

Easy to Manage

Compared to text-based ads which require you to select and bid on keywords you want to use for the campaigns, Google Shopping ads are a much simpler alternative since you do not have to deal with keyword process. In this case, you do not have to bid on keywords as Google will decide which keywords are relevant according to your product data feed. To get better result, you can craft your product data feed as well.

Google Shopping ads have managed to grab the attention of business worldwide. Aside from reducing ad cost, the features also help them generate more qualified leads and double the inbound marketing sales. So you should not miss the opportunity to use Google Shopping ads to attain many benefits above and the others that we have yet to mention here.

To use Google Shopping Ads for your business, you should start by creating a campaign in Google AdWords. In that case, before you start your shopping campaign, you might want to add more knowledge and understanding about how important Google AdWords for your business through our free white paper about Why Your Business Should Use Google AdWords. Download it now!

Why Your Business Should Use Google Adwords - CTA