Including visualization in your content will surely make it more appealing than using bare text alone. Image, for instance, is the most used visual as it will be the first thing that your personas look at before they get into the details of your digital marketing products or services. What’s more, images generate SEO traffics through search engine image results. However, to generate traffics, your images must be optimized accordingly. That being the case, the following inbound marketing tips will give you some info on how to optimize your images the right way!
Go with High – Quality, Original Images
If you want to have better ranking on search engines, you should use original images as often as possible. Better yet, original images will improve user experience and delight your personas even more. You can craft your original pictures to be more appealing by asking those who have a knack of good photography in your business to deal with it. Such images will eventually attract more attention and response from your personas, not to mention it will make your brand more stand out than your competitions.
Avoid Stock Photos
Many websites are full with stock photos and it makes them unoriginal. How can your images rank higher if you share the same method as them? No matter how perfectly optimized your stock pictures are, the effect will not be the same as original ones when it comes to SEO. In that case, avoid stock photos and be original if you want to optimize your images.
Use Relevant Images
Your images should be on – topic, meaning the images you use should be relevant or at least have illustrative purposes with your inbound marketing content. Keep in mind that the image surrounded by relevant text or keywords will rank higher on search engines. In case you have no original pictures available but you want to avoid stock photos, you can go to free image sources like Flickr or freeimages.com to find the relevant ones. Or if you have relevant illustrations or animated GIFs, do not hesitate to use that.
Consider Image Dimension
Why image dimension should be taken into account? If it is too small, the quality is poor and the potential customers will not bother with it. On the other hand, if too large, it will affect the page load time. Therefore, you should measure the dimension first to optimize the images. In case the dimension is too large, you can resize it in accordance to your need by using software like Photoshop or PhotoScape. Online services, such as Canva and Pixlr, are also available to help you resize the image.
JPEG for the Best Optimization
JPEG is the best format for SEO as it will not change the image quality even if you have resized or compressed it. Aside from that, it goes well with various patterns, colors, and shadows of your choices. However, it does not support transparent backgrounds as in PNG or GIF format and the image quality will downgrade if the setting is lousy.
When it comes to image optimization, extra efforts are required to help enhance the user experience and make your digital marketing campaign successful. Hence, ensure that the right measures are taken the right way for image optimization purpose which can support your SEO campaign. You can learn more and add your knowledge about SEO through our free infographic about SEO Guide and How To Avoid The Scams which will give you insights to maintain a successful SEO marketing strategy and to determine the best SEO agency.