According to Google Analytic’s definition, bounce rate is “the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page.” To put it more bluntly, the visitors think your digital marketing website is boring so they refuse to linger more than few seconds. If you see that your bounce rate is high, that is a sign to find out what went wrong with your website and fortunately, Google Analytics offer you some solutions to reduce the bounce rate. Without further ado, check out the following inbound marketing info!
Learn The Basics
Of course to use the help of Google Analytics, you have to install the tool on your website and make sure the analytics code is correctly setup on all pages. Also, exclude all spam traffic in the GA by establishing a dedicated view in the tool to help you filter the spams and other filters used for the setup. Add the analytics events on your website landing pages for user engagement actions you would like to track, such as subscription or shares.
Define the purposes of your website before you start developing. Find out who your target audience is, where they are reside, what problem they are having and how you are going to solve it. Aside from these, you should figure out how often they go to search engines. When you have the ideas about these things, you can setup your GA account and goals in line with the purpose. Keep this in mind and you will see the increase number of goal conversions as the indication that you are on the right track.
Enhance The Landing Page
When it comes to the landing page, you should make sure that you come up with one that is easy to navigate and simple in design for your visitors’ standard. Do not forget to define the purposes or goals of your landing pages to narrow the focus. If you want to find out how your landing pages are faring, you can check the Search Console option under the Acquisition menu and select Landing Pages.
Consider The Website Load Time
When the visitors find that it takes time for your digital marketing website to load, they will instantly leave it without giving any engagement. Therefore, your load time should be faster, around 3 seconds or less, if you do not want to lose their interest even before everything is starting. There are other ways to improve your website load time, such as by optimizing the images, minifying CSS and JS, removing unnecessary plugins and widgets, as well as reducing http requests.
It is time to ditch all irrelevant content you have on your website and go with ones that have clear purposes and high value keywords. Otherwise, you can improve your old yet important content or use behavior flow reports to find engaging content to be used in the future.
Having a high number of bounce rate is something you probably try to avoid at any cost since it is a full proof that your inbound marketing website is not engaging enough to grab the attention from your visitors. However, with the help of Google Analytics, you can minimize the problem and gain more relevant visitors instead. Learn more and add your insight to give a boost for your online marketing using Google Analytics by downloading our free infographic about Tips to Improve Online Marketing Through Google Analytics. Download now!