Remarketing vs Retargeting: Which One Is The Best For You?

One great thing about digital marketing tools is, aside from being inexpensive, they allow you to target customers that have been in your buying circles and target those who have an interest to your product or service. The former approach is known as retargeting while the latter is remarketing. If you look at the way these approaches work, they might sound similar. The fact is, even though they share the same core concept, which is a reminder to take actions, retargeting and remarketing has distinctive features that will help you differentiate one from another. Then, if they are different, which one is better for your inbound marketing business? Fortunately, we have gathered information that will help you figure out the answer. Let’s check out the info below!


Remarketing is an approach in which you use email to re-engage your customers. To be more specific, you launch remarketing campaign when you notice shopping cart abandonment or post-purchase emails targeted at upselling or cross selling. The campaign acts as a reminder of your customers’ interest towards your products or services and a push to complete a purchase.

AgilOne conducted a study called ‘Marketing Personalization Preferences of Shoppers Worldwide and revealed that the most effective remarketing emails can be divided into three categories. They are:

  • Product on sale; 58{e56e98cffb3900b5e8849a3588d7fad4e42d0c2720d7b074b7ab4ed4811d4b0a} of people pay attention to emails notifying that the products they previously have viewed or liked are on sales.
  • VIP treatment; 51{e56e98cffb3900b5e8849a3588d7fad4e42d0c2720d7b074b7ab4ed4811d4b0a} of customers said the outreach which treated them like a VIP is more appreciated.
  • Cart Abandonment: 41{e56e98cffb3900b5e8849a3588d7fad4e42d0c2720d7b074b7ab4ed4811d4b0a} of people from the age of 25 to 34 appreciated a friendly reminder from cart abandonment emails.

From this point, you can see how remarketing is more focused on email campaign and intended to improve conversions for those who have left the trace on your inbound marketing website in a meaningful way.


While retargeting and remarketing is often viewed as the same entity, the former deals with online ad placements and display ads. When there is a visitor on your website, a cookie will detect it and help you target them via online ads even when they visit other websites. Retargeting approach is conducted via third-party networks, such as Google Display Network or AdBrite, so you can target the visitors wherever they are.

When it comes to retargeting, you can choose different retargeting channels or strategies according to your preference. This approach also opens more chances to get higher engagement. However, it can turn into a challenge if you just start out with retargeting as your efforts might create the feelings of mistrust or annoyance.

Now come a question, which one of the two is the best for your digital marketing business? The answer is it depends on your needs, but it would be more effective if you are working on both. From online ad placements and email remarketing, you can reap many benefits. For instance, you can use ad retargeting to nurture top of the funnel interest so your visitors will always have your brand in mind.

In another case, email marketing is useful to convert the customers who have reached the bottom part of your sales funnel and encourage them to finalize the buying process. With that in mind, you can boost your sales conversion process by optimizing it with the right steps from our free infographics about 5 Must Do Moves to Optimize Inbound Sales Conversions. Download it now!


5 Must Do Moves to Optimize Inbound Sales Conversions