SEO Tutorial: How to Optimize Your Website for UXand SEO

More than 60{e56e98cffb3900b5e8849a3588d7fad4e42d0c2720d7b074b7ab4ed4811d4b0a} of Internet users worldwide conduct some research on the Internet before they make a certain decision and most of them using search engines. By the help of search engines, the users will land on your website and proceed from there whether they should put their trust in you. That is if your digital marketing website is easy to access or user friendly. This brings us to the fact that SEO and UX relates closely to each other in order to deliver better user experiences. Your website will become a fruitful source for your brand if it is optimized for UX and SEO. So how can you do so? Pay attention to these inbound marketing tips to enhance your website performance for UX and SEO!

User-Friendly Website

Design is more than just aesthetics, but how it is set up to make the users explore your website better. Does not matter you have a fancy-designed website, it is practically useless if it is not engaging and accessible for your visitors. Therefore, ensure that they can access and navigate on your website easily by designing your website to attract their attention, not for the sake of aesthetic alone.

Consider the Speed

Based on Akamai and Gomez.com surveys, almost half of users expect website to load within 2 seconds or less. If not, they tend to leave the website. In addition, 79{e56e98cffb3900b5e8849a3588d7fad4e42d0c2720d7b074b7ab4ed4811d4b0a} of online shoppers refuse to buy from a website with poor performance and 44{e56e98cffb3900b5e8849a3588d7fad4e42d0c2720d7b074b7ab4ed4811d4b0a} of them are usually telling their peers to not buy from the said website. From the stats, you can see how website speed is importance since it can affect your revenue. That is why you need to make sure that your load time is optimized to avoid annoying the users. You can check your web speed by analyzing it directly or installing PageSpeed as your guidelines for website performance best practices.

Mobile-First Indexing

Most people now go online with mobile devices. Due to that, Google includes a mobile first indexing system which encourages digital marketing players to come up with a website that is responsive when accessed on mobile devices. While maintaining a desktop website and mobile app is a common approach, a single website that can adapt to the mobile devices like smartphones and tables is more practical.

However, it is entirely different matter if you have a website configuration where the markup and content are different on desktop and mobile devices. That being the case, you should consider making some changes to make your website more responsive.

Provide the Answers before They Ask

Figure out what your visitors want and look for on your website. Once you found out, make it visible and accessible to them so they will find exactly what they are looking for immediately. The information you need to include here is CTA buttons relevant to their functions, the menu names and functionality, product or service descriptions, navigation labels, and optimized content for users and search engines.

Good Search Rankings

It means your website should be optimized not only for search engines but also for the users in order to get found. You can ensure this by providing high-quality content and links as well as optimizing targeted keywords/phrases so that your prospects can find you.

Both SEO and UX are important matter in inbound marketing as they offer better experiences for your web visitors. They will also help you achieve higher ranking in SERPs and improve your revenue in return. Improve your visitors experience even more through our free white paper about Make Your Visitors Enjoy Your Website Longer With These Tricks. Download now!

Make Your Visitors Enjoy Your Website Longer With These Tricks - CTA

Sources:

rigor.com/blog/2017/11/optimizing-users-search-engines-marketing-developments-role
hop-online.com/blog/design-optimize-website-seo-and-ux/