According to MarketingSherpa’s 2011 B2B Marketing Advanced Practices Handbook, Search Engine Optimization (SEO) is considered as the fourth most effective tactic for B2B industry. This stat means that SEO is a critical part in your business and must be included in every digital marketing campaign you want to launch.
However, there are still B2B players who remain in the dark about the importance of SEO. If you one of them, you should change the mindset and start to involve SEO in the planning of your company marketing initiatives. In case it is hard to figure out the best SEO practice for your B2B company, these inbound marketing tips will shed some light on the matter!
The Role of Keyword
Be it B2C or B2B industry, keyword is the starting point of every SEO strategy. Before you go with certain keywords or phrases, you need to conduct a research first. Keyword research is about how you offer the right answers to your prospects’ questions and break them down to search queries or the things that they will try to look for on the Internet. Keywords in B2B industry can be about anything, from ROI and benefit to cost of products/services.
The point of conducting keyword research is to help you decide which keywords you should be targeted. This can narrow down your choice as well so your SEO campaign can be more focused on the targeted keywords only.
Use Supporting SEO Tools
Digital marketing tools are known for their effectiveness to simplify the marketers’ tasks. There are also many tools available out there to support your SEO campaign. For instance, in the case of keyword research, consider using the infamous Google Keyword Planner. Aside from Google Keyword Planner, you can try Bing Webmaster Tools, RavenTools, Spyfu, WordStream, or UberSuggest. These tools offer a wide selection of keywords or phrases you can consider to target.
Understand On-Page and Off-Page SEO
In regards to On-page SEO, it deals with optimization of your content and the HTML (source code) of a page on your website. To optimize the content, it can be done through quality keywords inserted into compelling content. For the HTML, you can ensure that it is indexed by search engines. On the other hand, off-page SEO is an optimization through external links on third-party website that point to a certain page on your website. This process is known as link building. Both On-page and off-page SEO offers the chance to rank higher in search results based on relevant terms. The higher your rank, the more traffic you will drive for your website.
Content Marketing Optimization
One of the keys that will lead you to successful B2B SEO strategy is the content. Your content will definitely affect your SEO rank. Therefore, make sure you optimize your content properly. Aside from that, make sure your optimized content is filled with relevant scope that will enrich your prospects’ knowledge and you need to publish content on regular basis so your rank will not drop.
Just like B2C, B2B companies also have many chances to gain many benefits from SEO campaign. Keep in mind that SEO will bring you great benefits to strengthen your B2B inbound marketing tactics even more. Therefore, you will need the best SEO experts from the best companies. Find out the important things you need to know in choosing the best SEO companies for you through our free infographics about the SEO Guide and How to Avoid The Scams. Download now!