Setting Up SMART Goals for SEO Campaign

Every digital marketing business needs goals to determine what they are going to do with the business and how they are faring. In terms of goals, you must have heard a lot about SMART framework of which stands for Specific, Measurable, Achievable, Realistic, and Time sensitive. If you keep your business goals within the SMART framework, you will be able to attain positive results as you are expected.

The framework also matters when you set up SEO campaign for your inbound marketing tactics. If you have a SMART SEO campaign, then you will develop a cost-effective optimization process with a high ROI. If the SMART framework is that appealing, how can you set it up the right way? To help you out, we have prepared these tips below so keep on reading!


When designing SEO goals, you need to make sure they are very specific, which means you know exactly what to achieve and expect. You cannot settle for only improving your website ranking, but be more specific by aiming for top-10 position in the SERPs. Remember, with specific goals in mind, you can narrow down your focus and track your progress more effectively. You can also determine which specific steps you should take to achieve the specific goals.


Another perk of specific SEO goals is you can easily measure the success and even the failure of your efforts.  To help you measure your SEO goals, you can focus on ranking for the targeted keywords, link building metrics, the increase of organic traffic, organic impressions, the number of published content, etc. In other words, pay attention to the SEO metrics, link-building metrics, and real-world metrics to measure your SEO efforts.


It is important to set achievable goals so you can identify the right measure to achieve them. But how can you draw the line between achievable goals and unachievable ones? While it is quite challenging to determine them, you can put a lot of thought and thorough planning into your objectives so that you can ensure your digital marketing brand can attain them. Just ask yourself whether you have required resources to achieve that particular goal.


Realistic may sound similar to achievable, but the core difference lies on its relevancy to your business. In other words, when it comes to realistic SEO goals, you need to understand the search results for each targeted search term. For instance, you can focus on only local business results if you have a local business. Moreover, you should bear in mind that achievable goals do not always mean they are realistic and relevant. If you set an achievable goal without considering its relevance, you might need to invest a lot of time or budget in the resources or it is simply not relevant to your current position in the business.

Time Sensitive

You should never disregard timeline in your SEO goals. You may have realized that organic approach requires a lot of time to see the expected results. So if you want to see immediate or faster results from your optimization campaigns, you can always rely on PPC tactics. The point is, give a timeline to every SEO goal you want to achieve so you can have more relevant goals to measure.

SMART framework will help you improve your inbound marketing SEO. What’s more, the framework will act as your guideline to launch every optimization campaign with thorough planning and execution. Find out and learn more about SEO and how it compare to PPC to help you which one is better through our free white paper about SEO & PPC: Which One Is Better. Download now!

SEO vs PPC: Which One Is Better