It is great if you have started it nice, or even got positive responses during the campaign period. Nevertheless, we all know that the result is the one you expect more to look good at the end. If achieving goals is the outcome you are pursuing, then you need to track and access the status of your campaign process. Hence, you need to find the right key metrics for inbound marketing methodology.
Measuring what you have done is an essential step you must never miss. Not only it helps you to get close to your goal, it also gets rid of the unnecessary efforts you’ve made. The challenging part is, there are too many key metrics in the ocean. Here are some hints on how to pick the most suitable key metrics for inbound marketing methodology.
Based on KPI
Before choosing key metrics, you have to look back for your KPI. For instance, this year’s primary aim was to enhance brand awareness. You may need metrics that include volume of earned media, level of noise within your social community, or referral traffic to your website.
Take a look at profitability metrics. As with all the other areas, there are dozens of possible metrics you could track. But don’t waste your time over something too fancy. Focus on detail at how you calculate them, what the results can tell you about the health of your business, and most importantly, what action you can take to improve your results in the future. Make sure they measure success and failure in areas where you spend the most money.
To be effective, business metrics should be compared to established benchmarks or business objectives. Specifically, you will need metrics that are able to compare across time period, group of users or even competitors. Successful project or campaign demands you to track the progress periodically. You may not say your project is succeeding until it proven, and key metrics will provide you one.
One of the key to succeed on performing inbound marketing methodology is to have a high engagement with community. Either it’s your qualified prospects or just random subjects. A huge number of followers is needless to have if they have nothing to engage with. Be critical on how the might ever read or share your content, even more, drive them to sales. That means, the key metrics you have should be…
Whether it is clicks, comments, subscribers, session and page views, or growth of social communities, every user’s activities toward your channel should be measured. Even better if the key metrics could measure retention, shift behavior, or when user’s converted to sales. The right key metrics should be able to connect those bundles of activities into output.
Graphics, numbers, charts, everything you got in the metrics should be understandable and come with simple interface. Imagine the ones you think are the most important to see the results, and then try to show it to outsiders. If they don’t instantly understand what you’re trying to do, then the numbers you’re tracking are probably too complex. Internally, if people can’t remember the numbers you’re focused on and discuss them effectively, then it becomes harder to turn a change the next plan.
Accessed on 24 August 2015