The 5 Ps of Content Marketing You Ought to Know

Based on a research from The Content Marketing Institute, more than 90{e56e98cffb3900b5e8849a3588d7fad4e42d0c2720d7b074b7ab4ed4811d4b0a} of B2B companies are using content marketing. Seeing the importance of content strategy in your business, it is only natural to give your best in that area. Therefore, in order to go all out with the strategy while remaining on the right track, you must pay attention to these 5 Ps of content strategy:


Before you execute your content strategy, it is important to figure out to whom those content are intended to. You can start with identifying and segmenting those people who are known as prospects or personas. Find out who they are and what kind of pain points they mostly face. Keep in mind that your content must be relevant to your prospects. You also need to put value to your content so they will not think twice to share them with their peers.


What makes a powerful content? If your content makes your audience or potential ones react to it, then it is safe to say that your content is powerful. Powerful here means that your content enables them to think differently about certain issue. You are not obligated to change people’s opinions through your content, rather you offer explanation that will help them see your points.

For instance, you provide them with a video content about a certain DIY project and through the video, you are able to make them thinking that the project is not as hard as they might have originally thought. In short, you need to consider what powerful reactions you expect from your audience through your content.


It is important to think about the publication channels for your content. Bear in mind that the channels you have chosen are mostly used by your audience. You also need to think about how often you are going to publish the content, for instance, twice a week for blog post or a few times per day for social media channels.


The reason why your great content is not seen is because your promotion is poor. A great content promotion will result in greater ROI, so you should never skip this process in your overall content strategy. Spare some budget for promotion or find out the right influencers to help you with it.


Content might take some time to go viral, hence patience needs to be included in your content strategy. Understand that you need more time to gain the trust of your audience and ultimately establish a prosperous business. You might need more than a month to make your prospects see you as a vital source of information for them.

These 5 Ps will become your reminder if you intend to make your content marketing strategy works for your business. So pay attention to these 5 Ps every time you get on with the content creation project.