The Future of Inbound Marketing: What Can You Expect in 2016?

inbound marketing methodology

Technologies play a significant role in changing marketing phase. Even today’s marketers have adjusted their marketing strategy to suit the changing habits of decision makers who tend to rely on technology to help them decide which brand they should trust. In 2016, marketers need to stay on guard to any change they will face. For starter, let’s take a look at these probable changes you can expect from inbound marketing methodology in 2016.

Internet of Things

In this digital age, it is a given that marketers are in need of Internet of Things (IoT) to maximize their marketing efforts, from attaining customers to engaging with them. Moreover, it is predicted that the use of wearable technology is going to increase significantly.

That is why you need to pay attention to your target customers’ habits so you can predict their move. If you manage to do that, you will be able to create something that will capture their interest in this digital era.

Tougher Competitors

As the years pass by, more companies are using inbound marketing methodology to advance in their businesses. In this case, you have to compete in content, page rank, keywords, and so on which is more challenging since the competitors are everywhere. To stay ahead of your competitors, you have to be smarter when it comes to content creation.

Besides posting content on your website, it would be better for you to consider expanding the length of your content. Remember to always keep your content interesting and unique so your target audiences will come to you for more rather than to your competitors.

More Search Engines

Marketers are trying their best to get found by their prospects and have better ranking than their competitors. To reach these goals, they put so much effort in search engines which are known to have a huge role in marketing phase. Even Mark Zuckerberg and his Facebook team are in the process of creating a search engine.

Despite gaining public attention after creating the most popular social network, Zuckerberg sees the importance of search engines for his marketing effort. In conclusion, pay attention to the state of search engines in 2016 so you can seize as many opportunities as possible.

When it comes to the future of inbound marketing methodology in 2016, you have to pay extra attention to anything that will improve your marketing strategy. By doing so, you will not fall behind your competitions.


Accessed on: 29 December 2015