The Perks of New Top-Level Domain in Online Marketing

On the internet, we are familiar with several domains such as .com, .edu, .org, .info, etc. However, in the years to come, it seems there are several changing to the common domain we are familiar with. Those who adopt digital marketing strategy will have a chance to use a domain which represents their purposes, business, or brands. For instance, we can use .nokia for branded TLD or .vegas for geographic TLD. This is what we called a new top-level domain in online marketing or digital marketing. Besides Search Engine Optimization or SEO, top-level domain in online marketing also plays an important role.

Commonly, many marketers decide to use social networking sites to promote their purposes, business, and brands since they can use their own brand name that reflects their business. eMarketer released a data which showed that 99{e56e98cffb3900b5e8849a3588d7fad4e42d0c2720d7b074b7ab4ed4811d4b0a} of online marketers use Facebook page to promote their products or services. By using social networking sites such as Facebook and Twitter, customers are only aware of those sites rather than the website or the branded environment of the marketers. In this case, SEO for their website is not going to utterly work. To avoid that kind of problem, the marketers can adopt a new top-level domain for their promotion which is known to have many perks for the online marketers.

Based on a survey of brand managers who have agreed to use a new TLD, 83{e56e98cffb3900b5e8849a3588d7fad4e42d0c2720d7b074b7ab4ed4811d4b0a} of brand managers stated that this new domain will be more effective for the customers compared to those who use social networking sites as a third party environment. In addition, the online marketers who decide to use new TLDs will have a right to choose their own website domain names as they like and own entire domain space. If they want to name their own website based on their product brand, a new TLD is the right choice.

A new TLD also can be used to social media branding, so the first party website will be able to work side by side with the social media without interfering the website’s SEO. For example, instead of using as URL shortener, CNN uses http://t.CNN/123 . Other online marketers can do the same if they apply to use the new top-level domain. In short, they are going to have absolute control over their website domain and its policy by using the new TLD.

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