The Pros and Cons of Using Facebook for Your Ad Campaigns

The demand of paid ads has increased, means many digital marketing brands have heavily relied on ad options, instead of organic search, to strengthen the brand presence amidst a large number of competitions. Even social media platforms provide ad service for advertisers and that is where they launch their respective ad campaigns.

However, despite the growing popularity of paid ads, you should consider not only the pros, but also the cons of launching inbound marketing ad campaigns on social media channels, specifically Facebook of which the ad service enables advertisers to attain highest revenue compared to other channels’. So with that in mind, let’s check out the following pros and cons!

The Pros

Here are the positive sides of using Facebook ads:

Wide Audience: Facebook is the most used social channel with more than 1.2 billion active users, and still counting, across the world. It is a good scope for your business to reach out to wider audience members. You can also track their mobile and offline behaviors for a better understanding of your customers.

Low Minimum Cost: Compared to the cost of traditional advertising on television and radio, Facebook ads has lower minimum cost. Despite the low cost, you still ultimately get good results.

Visual Content Usage: Since visual content attracts more attention, your ads should take advantage of that trend. Fortunately, Facebook allows you to use such content for your ad campaign. On top of that, you are allowed to customize the character length for ad descriptions.

Advanced Targeting Options: Facebook allows your digital marketing brand reach more specific audience based on certain categories, such as user’s purchasing history, CRM database, and even target people that look similar to the customers from your CRM database. With these options, you will most likely attain higher conversion.

Easy to Use: Every brand owner can start advertising and reaching the objectives even without mastering certain ad programs all thanks to the easy ad structure. This means you no longer need to hire an advert pro to start Facebook ad campaign. Even many Facebook advertisers believe it is easy to set up than AdWords.

Customer Loyalty: Through the channel, you can strengthen the relationships with your fans by interacting with them actively. Pull it off and you can seal their loyalty and have a reputable brand image.  

The Cons

Regardless of many pros when launching ad campaign on Facebook, you should also take these downsides into consideration:

Price: While it is true that Facebook offers low minimum cost for ads, it still becomes a hindrance when you have very limited budgeting options. Also, it will cost you a lot if you set up wrong ad options, so be careful with that!

Demanding and Time Consuming: You need to update your content and other business stuffs regularly and respond to questions or even complaints immediately. In short, you have to monitor everything on daily basis which can be demanding and time consuming.

Lack of Organic Views: Roughly 8{e56e98cffb3900b5e8849a3588d7fad4e42d0c2720d7b074b7ab4ed4811d4b0a} of your fans will be able to see your posts since Facebook algorithm limits brand message visibility. This state is disappointing for advertisers who prefer organic approach. While it is free, the exposure is not optimized.

Everything has its upsides and downsides, including Facebook ads. But you have to take advantage of the positive sides that Facebook ads offer to your inbound marketing tactics to cover for the downsides. By knowing and understand of using Facebook for your ad campaign, surely you can create the best strategy for your ads. Or, if you in need of our help to use Facebook for your ads, then do not hesitate to contact us and we will surely get back to you with the best solution and strategy in using Facebook for your ads.