Things Social Media Can Do to Help Your Sales Performance

For the past few years, social media channels have played a crucial role in digital marketing sphere. Many marketers keep their eyes open for every hottest social media trend in order to better their marketing strategies and gain lots of benefit. One of the benefits social media offered to inbound marketing players is it can help enhance sales performance. In that case, here we are going to tell you how social media can assist you in gaining a better sales performance.

Give Them Answers

Q2 2016 Sprout Social Index revealed that 90{e56e98cffb3900b5e8849a3588d7fad4e42d0c2720d7b074b7ab4ed4811d4b0a} of social media users visit the brands’ social channels to deliver their questions rather than reaching out to customer care by phone or emails. From here you can see how they expect you to respond to whatever problems they encounter about your service or product. On top of that, they believe that by reaching you via social channels, you can give them an immediate respond, within one hour at the very least.

The state requires you to fulfill your customers’ high demands, but you have to make the best efforts to meet them halfway. Even if they give you complaints, but, with proper response, they will feel satisfied with your customer service and not hesitate to come back again. Keep in mind that people will shame your business on social channels or shift to your competitions if you ignore them. So monitor your social channel earnestly to see what is happening around you.

A Large Number of Users

Based on MarketingProfs’ infographics, 92{e56e98cffb3900b5e8849a3588d7fad4e42d0c2720d7b074b7ab4ed4811d4b0a} of small business owners have integrated social media channels into their digital marketing strategy. They realize a large number of people from across the world exist there and the number seems to be increasing from time to time. Seeing this opportunity, even many channels have turned into advertising giants with Facebook as the first place holder for the best ROI. Small or large businesses alike have used social media to target new customers while maintaining relationship with existing ones.

Paid Social Advertising

We have mentioned how social media channels turn into an effective advert placement. Not only that, the channels also accommodate advertisers to customize the ads in line with their purposes, either for reaching new customers in particular area or promoting new products and services. You will also find it easier to track how your advertising is faring and whether it gains the ROI as you have expected.

Live Video

You can make your brand even more standout by using video. And it will be more fun if people can see what you are doing live without going through editing process first. That being the case, social channels provide live video feature, such as Facebook Live, Periscope Pro, and YouTube. The users are allowed to live stream your events and that will grab their attention even more. This method works well in case you want to build brand awareness and relationship for better sales performance.  

As an integral part of inbound marketing, social media channels offer many chances to improve your business’s sales performance. With the right strategy, your social media strategy will bring you many benefits and earning for your business. Learn more and add your knowledge to gain more effective sales by downloading our free infographic about 5 Must Do Moves to Optimize Inbound Sales Conversion which will bring your business bigger earnings.

5 Must Do Moves to Optimize Inbound Sales Conversions

Sources:

marketingprofs.com/chirp/2017/31327/social-media-for-e-commerce-marketing-infographic
blog.justuno.com/ecommerce-social-media-marketing-trends-2017
entrepreneur.com/article/288952
sproutsocial.com/insights/social-media-ecommerce/