Understand Paid Search & Organic Search: Which One Should You Choose?

From the research and planning to the execution, your digital marketing strategy should be on the right track if you do not want to miss out a great opportunity to improve your business. During the process, you must have encountered some tactics such as paid search and organic search. What are the differences between those? Which one is better for your business? By reading this inbound marketing info, you will have a basic understanding of both paid search and organic search before you decide which one you should choose as you go along.


Paid Search

As its name have stated, paid search requires you to pay a certain amount in order to appear at the top of search results. This method is conducted if your business have extra budget to maximize your overall digital marketing strategy. When you use paid search, your targeted personas will see the little yellow box with ‘ad’ text. Many of them do not realize that it is actually an advertisement, but it feels native and will not distract them, not to mention they will also see you at the top pages and the chance to earn clicks are higher.


Paid search also has been popular for the past years, at the same level as organic search. The method is also helpful for inbound marketing players who expect instant result than waiting for SEO to build up. Why? Because you will appear in the first pages on popular search engines like Google in an instant! In addition, paid search will help you retarget specific customers. By doing so, you will be able to recapture the attentions of the said customers in a more effective way. However, ensure that the customers on your retargeting list will most likely buy from your business.


Organic Search

As opposed to paid search, organic search is a method where you gain traffic from unpaid search queries. The traffic usually comes from search results for keyword or phrases, social media posts, and blog visits that make the visitors come to your landing page or website over and over again. Depending on the quality of your content, your organic search method will be very effective to improve your business.


Organic search is considered as the most valuable traffic source as, among other reasons, the 33{e56e98cffb3900b5e8849a3588d7fad4e42d0c2720d7b074b7ab4ed4811d4b0a} of clicks from organic search results help you get listed to the very top listing on Google. When you posses high ranking, it can be stated that you have high quality content that meet your customers’ satisfaction.


Even so, organic search has its own downside; it takes time and extra efforts to earn high ranking and gain traffics from the source. But your investment will worth it considering the upsides you gain from the organic traffic. Also, you do not have to spend large budget to implement the method to your inbound marketing strategy.


So which one should you choose? The answer is it depends on your need. If you expect instant result and have extra budget, paid search will be more favorable. But if you preferred organic search as it does not require a lot of money, you can go with it. Still need more consideration to choose the best strategy? Talk with our representative now and let us help you make an awesome campaign for your brand!

SEO vs PPC: Which One Is Better - CTA