Are you wondering whether you own a conversion funnel? If you sell services or product online, you actually have one even though it is not optimized. For instance, if you goal is to encourage your prospects to sign up to your email list, then it is a form of a conversion funnel. But what is a conversion funnel exactly? How is it optimized and going to improve your digital marketing business in return?
A conversion funnel or a sales/marketing funnel is the process you have created in order to lure potential customers to your inbound marketing website and lead them to take the desired actions. The actions in particular can be signing up for a free newsletter or buying your products or services. If you optimize your conversion funnel, your marketing efforts will end up successful. But there are some things you need to know about the conversion funnel beyond the definition. So, keep reading to find out more about this amazing funnel!
The Four Stages of Conversion Funnel
The conversion funnel has four stages you need to comprehend. The stages include:
Awareness: In this stage, the visitors find your website through your content that has been optimized for search engines, shared on social channels, or recommended by online reviewers or friends. What you need to do here is educate your visitors about what your website has in store for them.
Interest: When you educate your visitors about your website, the chances are they are going to take more interest in it. They will start visiting the ‘About Us’ section, browse your products or find more about the offered services, read the available content more, and learn from the testimonials. Thus, this is your opportunity to showcase your unique value proposition or the things that make you stand out from the crowd.
Desire: The third stage is where your visitors are having a thought about completing the desired actions. Focus your effort on the benefits they will gain by completing the actions. You can also let them know about what they can expect from your brand. Do not forget to include strong calls to action in this stage.
Action: You finally have arrived at the final stage where you close the deal and reach certain parts of your inbound marketing brand. This time, you need to focus your marketing efforts on the process, including what the visitors should know when they want to complete the action and another strong calls to action.
When you draw the funnel, every stage has different sizes with the smallest one placed at the bottom part of the funnel. Even though you currently only have a small amount of visitors to take the action step, you will still have more chance to increase the numbers with the right optimization tactics.
Optimize Your Funnel
The first step you need to do to optimize your funnel is by dividing it into three portions; upper, middle, and lower. Keep in mind that the upper funnel is to lure new visitors, the middle funnel is to turn said visitors into qualified leads, the lower funnel is where the deal is closed. Since you divide the funnel into three portions, it means each portion has different strategy. For instance, use keyword optimization tactics for the upper funnel, testimonials or reviews for the middle funnel, and nurturing strategy for the lower funnel.
A conversion funnel is essential for your inbound marketing brand. Therefore, you need to optimize it to capture as many deals as possible. As you now have the comprehension about conversion funnel, add your knowledge in creating the best inbound marketing strategy through our free white paper about Create Your Inbound Marketing Strategy. Download now!