Customer relationship management (CRM) is an advanced technology that allows you to collect, analyze, and obtain the vital information related to your customer base. When you have a huge customer base, you might find it difficult to cater to every customer’s needs, especially if they expect you to treat each of them with care and professionalism. That is why CRM has become the best buddy to all digital marketing and sales players since it helps them reach millions of customers at once and keep those customers feeling nurtured in the relationship as if they were the only customer.
However, whether CRM is easy or complicated depends on how you use the technology. If you choose the easy yet effective way, CRM can be so simple especially if you are new in the milieu. To choose the best CRM for your business, you can begin by understanding its characteristics and using only important core features that are actually very effective for your business. What are those features?
CRM’s Characteristics and Core Features
What defines a good CRM system is not the functional complexity but how its features can manage to keep everything simple yet highly effective at the same time. Here are features a good CRM should have:
1. Easy Integration
A good CRM lets you easily and quickly import data from existing database instead of wasting your time by copying those data from various sources. What’s more, you need to make sure that the CRM is user-friendly to avoid wasting any more time training your sales reps on a complicated framework. In other words, you need a simplified CRM system that can be integrated with softwares you usually use on daily basis.
You will encounter various challenges when running your digital marketing strategies. Your customers may also have unique needs you have to cater to. That is why your CRM system should be adaptable to fit your company’s current needs whenever needed. The answer to that is by choosing CRM system with customization feature. This customization feature will allow you to sync with an operating system and give you control over the data you want to analyze. It also will allow you to update and reevaluate your processes along the way.
3. Easy Reporting and Tracking
The report and tracking feature in CRM system will provide you the insight and analysis of customer and employee activities that can help you determine the next move for your company’s growth. It is best for you to have a CRM system that can track customer interactions automatically in an email, a call, or across social media accounts.
CRM is supposed to simplify your inbound marketing tasks, not the other way around. By keeping it simple, you and your team can manage to obtain more traffic and customers in a more effective way without severing contact with your existing customers. A good example of CRM system is developed by the founder of inbound marketing, HubSpot. HubSpot creates a CRM that allows you to unite your teams around a single software that will help you nurture your leads and close more deals more easily yet effectively.
Moreover, HubSpot’s CRM is automatically synced up with HubSpot’s Marketing and Sales dashboards. Therefore you can figure out which content a lead has consumed and then personalize your approach based on that. You also do not have to dig through a messy spreadsheet or inbox to find out where the relationship left off. Everything is already organized in a neat timeline that includes emails, meetings, notes, and calls – a wonderful tool to align your both marketing and sales team to achieve more!
Best of all, Hubspot provides their CRM platform for free, so if you are interested to learn more about it, you might as well try it out right now by partnering with InboundID, the official HubSpot Agency Partner in Indonesia, to see how it can improve your marketing and sales performance ahead.
If you are interested in getting in-depth understanding about inbound marketing and its implementation with world’s #1 CRM and Marketing Automation Software, HubSpot, simply set a meeting schedule with our representative and we will respond within 24 hours.