You might get confused with the terms and jargon concerning digital marketing scene. Not only that, you might find jargon that can be difficult to understand despite after reading some resources on the Internet. Even you might find a certain term that means something but is used to interpret many things and have no idea how to differentiate one with another. Let’s take display advertising for example.
Marketers often misinterpret that all online ads are displayed so they can be considered as a part of display advertising. The fact is that ads can be in a form of content which is used in native ads. If that is the case, what is exactly display advertising? What are the types of display ad you should know? Keep reading this inbound marketing article then!
What is Display Ad?
Display advertising is a form of pay per click (PPC) advertising which is widely used by today’s marketers to promote their respective brands. They usually use visualization in the ads through buttons, banners, images, and videos. In addition, the ads will appear on certain sections of a website, instead of search engine result pages, which is especially intended for paid advertising in order to generate a quick conversion. The website itself is served as a display ad network. However, if you want to use display ad on Google, it will appear on varying types of website within the Google Display Network like Gmail, news portals, blogs, YouTube, etc.
The banner for display ads comes with different sizes that you should take into consideration. In general, the wider banner ads perform better than narrow and tall banners. Fortunately, to help you out, Google gave some suggestion on the most effective display ads. The display ads should be 728×90 or 320×110 pixel banners, 300×600 pixel half-page ads, and 336×280 or 300×250 pixel rectangles.
How does it Work?
Just like any form of digital advertising, you can focus on specific targets in terms of interest, demographics, and zip codes. By focusing your attention on particular target, you can ensure that your ads are reaching out to the right audience who shows an interest towards your business, resulting in a more efficient ad spending.
Simply let your display network know about your targeted demographics and the network will do the rest for you to deliver the ads in accordance with your specification. Through the ads displayed on the network, your audiences will be directed to visit your website as long as they click your ads. This is another great chance to increase the conversion rates without denting your wallet.
What are The Upsides and Downsides of Display Ad?
There are benefits you can reap through display advertising. Aside from targeting the right audience, it works on Google which is known as the search giant. Display advertising is also quite easy to measure since it allows you to track impressions, the number of clicks, and the generated conversions in real-time through the advert.
Unfortunately, people tend to ignore display advertising and since it appears everywhere, they might feel annoyed and decide to block you out with ad blocking tools. This is a downside you should bravely face when using display ads, but as long as you present a visually stimulating ad, then it will attract people’s attention.
Display advertising is a type of popular advertising method widely used by inbound marketing practitioners. By the help of display ad network, you can reach out to wider audiences based on your targeted demographics. You can also support your ads by using Google AdWords which have many benefits to boost your business. Learn more about why your business should use Google AdWords through our free white paper. Download below!