People may not know the word ‘Marketalism.’ It is the merge of traditional journalism and using content for marketing.
Now, content has to be relevant and timely for professionals in a specified industry. Mareketers have to learn from a journalist. Here are what they need to learn.
An inbound marketer has to admit that blogging will generate traffic and give advantages to the business. Journalists are updating their writing constantly, relevant, and cricial. Marketers have to publish content timely. You don’t want to be left behind your competitor. They also have to try to publich content which teaches, gives valuable data, and reliable information.
Journalists know how to make a good interview Marketers should learn how to make the interview process comfortable and enjoyable because they need the interviewee to share their personal inormation. Marketers also should follow hournalist in how a news outlet hire a good reporter in their speciality. They should hire an experts in their speciality to be their bloggers. It can make the content more interesting and it will be more sucessful!
Every local news outlet has it own target audience. So do a business. If you start a blog for your business, your content has to be specified for a certain audience. Be informative and give a credible information.