If you want to be known by your prospects, you are expected to establish a brand awareness campaign where you can introduce your brand and urge them to know more about you. Increasing brand awareness means you are able to gain many audience and increase ROI at the same time. However, you need to know more about brand awareness in the marketing world before you get on with your campaign:
Valuable and Shareable Content
To make a successful marketing campaign, first you have to do is create shareable and valuable content of your brand. Shareable and valuable content will be able to establish a much stronger brand reputation among your prospects and audience. When they see how meaningful your content to them, they will always come to you and immediately share the content with their network of peers.
The easiest way to create content to build brand awareness is by seeing the types of successful posts that others have been published. Make them as your reference and create your own better versions. You can use tools like BuzzSumo to see what content pieces are performing well and sort them according to past social engagement.
Reflect Your Brand Image
It goes without saying that your chosen channels must be able to reflect your brand image to create strong brand awareness. While it is true that there are a large number of social media platforms out there, most of them are not worth your effort and time if they do not support your brand image at all.
So far, Facebook has become the main choice to promote brand awareness because lots of people worldwide spend most of their time on the platform. But if you want to ride on images as you are dealing with clothing and retail business, you can go with Instagram instead.
Paid Campaign for Content Promotion
To build brand awareness on your marketing strategy, using paid campaign instead of organic search would be a better choice. Many brands have used the campaign to run contest, generate more leads, and gain greater visibility. To use paid campaign effectively, try giving your audience valuable incentives that encourage them to participate or involve with your brand. Make certain that your campaigns offer value to all of them.
Besides high quality content, influencers are another important element to increase brand awareness. Suppose you have found the right people to be your influencers, try mentioning their names or citing their websites in your content. Influencers will be notified by Google Alerts or other notifications they have used so they can see your content. You can also tag the influencers when you share the content or email them after publishing your content so they will know that they have been referenced in your industry.
That is what you need to know about brand awareness. We hope that this information will enrich your knowledge of marketing, especially in terms of brand awareness.