What Your Landing Page Must Have

Today, landing pages are one of the most important elements of lead generation. It is a must have for any website because it gives your company a 5-15{e56e98cffb3900b5e8849a3588d7fad4e42d0c2720d7b074b7ab4ed4811d4b0a} conversion rate on average. Compare it to the average conversion rate for a website which is 1-3{e56e98cffb3900b5e8849a3588d7fad4e42d0c2720d7b074b7ab4ed4811d4b0a}. Landing page will tell your visitors exactly what you want them to do and why they should do it. Homepages are great for direct traffic, but they can’t control how visitors arrive on your site. Landing page can do that job for you, but if you want your landing page to work even better, you should apply these tricks.

  • Don’t use your homepage as a landing page because it has too much message and visitors will feel lost
  • Landing page must contain a headline, a sub-headline (optional), a brief description of what is being offered, photo or video, call-to-action
  • Limit extra navigation so customers don’t move off your landing page
  • It has to be simple and clear. Your customer only want to know what the page is about and what you want the visitor to do.
  • You have to match the content to a visitor’s previous source. If there is a disconnecting in your message, your customer will easily hit the ‘Back’ button.
  • You should create a lot of landing pages. The more you have, the more opportunities for converting more traffic into leads.

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