The company that produces many kinds of nutritious products with international standard for mothers and children chose InboundID to organize the Tactical and Always On campaign for one of its product’s Facebook Fanpages, Aku Anak SGM. In its Tactical campaign, we had promoted the events held by SGM through its Facebook Fanpage. The events were Hari Ibu (Mother’s Day event), Quiz, and Kids Photo Contest. We also optimized the Facebook engagement and attracted the audience to be the fans of Aku Anak SGM Facebook Fanpage through the Facebook Ads Campaign. Moreover, we had increased the brand awareness of SGM through its Always On campaign.
A short campaign duration, about 2-4 days, and a frequent Ads material changes were the challenges we had during this campaign.
- We had increased the brand awareness of Hari Ibu event and its education material for 90%.