Search Engine Optimization
68% of search engine users click on listings that make the first page. Where do you rank?
To maximise the influence of the internet a business must be able to harness the power of the search engines. If your business website is not on page 1 of Google then the chances of it receiving visits from your target market are greatly depreciated. The search engine results page (SERPS) has two elements. On the right is the paid links these are generated by paid search and the main body is where you will find the organic search results. If you can get your website here you can save a great deal of outlay on initial marketing only with Search Engine Optimization.
How do I get into my business website into organic search results?
Google looks much further than a nice design to discern whether your website should be on page 1 or not. The coding needs to be optimised, the text needs to be appropriate to your USP and services and the industry you are in. The search engines are programmed to determine how much credibility your website has next to your closest competitors.
At InboundID we first of all research the industry you are in, who your competitors are and how the site can be enhanced to offer cutting edge services such as on-site optimisation and off – to make sure your site will get maximum attention from the search engines, then use Search Engine Optimization.