Search Engine Optimization

68% of search engine users click on listings that make the first page. Where do you rank?

To maximise the influence of the internet a business must be able to harness the power of the search engines. If your business website is not on page 1 of Google then the chances of it receiving visits from your target market are greatly depreciated. The search engine results page (SERPS) has two elements. On the right is the paid links these are generated by paid search and the main body is where you will find the organic search results. If you can get your website here you can save a great deal of outlay on initial marketing only with Search Engine Optimization.

Search Engine Optimization
Increase visits to your website
Hit Google page 1 and stay there!
Drive your target market to your products and services
Enhance brand awareness
How do I get into my business website into organic search results?

Google looks much further than a nice design to discern whether your website should be on page 1 or not. The coding needs to be optimised, the text needs to be appropriate to your USP and services and the industry you are in. The search engines are programmed to determine how much credibility your website has next to your closest competitors.

Our services at InboundID
Search Engine Optimization
On-site optimisation
Ensures Google will recognise your website for its most important and efficient keywords and phrases. The coding needs to be optimised and the landing pages need to be significant to the search engine snippet.
Off-site optimisation
Ensures your website is considered a high profile site within its industry and with other websites and applications on the internet. This is developed through creating powerful links and also developing an effective social media strategy.

At InboundID we first of all research the industry you are in, who your competitors are and how the site can be enhanced to offer cutting edge services such as on-site optimisation and off – to make sure your site will get maximum attention from the search engines, then use Search Engine Optimization.

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